Last updated: October 2025 

 1. Who we are 

Wildtrack Nordic Ltd (“we”, “us”, or “our”) is a company registered in England. We organise and sell cross-country skiing holidays and related experiences. 

Contact details: 
info@wildtracknordic.com 
www.wildtracknordic.com 

We are the “data controller” for the personal information collected through our website, marketing activities and booking systems. 

 2. The information we collect 

We collect and process the following personal data: 

A. When you make a booking (via RezKit): 

• Name, email address, postal address, contact number, booking details, payment information and information to enable us to source ski equipment for you (processed securely by RezKit) 

B. When you create a member profile on our website: 

• Name, email address, password, and last login date 

C. When you subscribe to our marketing (Mailchimp): 

• Name, email address, date of birth (day/month), and information that helps us understand you as a customer (eg. Skiing ability) 

D. When you complete a form at an event, expo, or online competition: 

• Name, email address, date of birth (day/month), and your consent to receive marketing communications 

E. Automatically collected data (via Google Analytics): 

• IP address, browser type, device information, and pages visited (non-identifiable data) 

 3. How we use your information 

We process personal data for the following purposes: 

4. How we share your information 

We only share your personal data with trusted third parties that help us deliver our services: 

• RezKit – for holiday bookings and payments 

• Mailchimp – for managing email subscriptions 

• Google Analytics – for understanding how users interact with the website 

• Each processor is required to protect your information and comply with UK data protection laws. 

Some of these providers may store data outside the UK (e.g. Mailchimp in the US). Where this occurs, we ensure that suitable safeguards are in place such as Standard Contractual Clauses approved by the UK ICO. 

5. How long we keep your data 

We keep: 

• Booking and account data for 7 years (for accounting and legal purposes). 

• Marketing contact data until you unsubscribe or ask us to delete it. 

• Analytics data in aggregate, non-identifiable form for up to 26 months. 

6. Your rights 

Under UK data protection law, you have the right to: 

• Access your personal data 

• Correct inaccurate data 

• Request deletion of your data 

• Withdraw consent to marketing 

• Object to certain processing activities 

• Request data portability 

To exercise any of these rights, contact us at info@wildtracknordic.com. 

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk. 

7. Marketing and communications 

We will only send you marketing emails where you have given explicit consent (for example, ticking a box on a form). You can unsubscribe at any time by clicking “unsubscribe” in any email or contacting us directly. 

8. Cookies and analytics 

We use cookies and similar technologies to improve your browsing experience and analyse website traffic. 

You can read more in our Cookie Policy. 

You can adjust your cookie settings via our on-site banner or through your browser preferences. 

9. Changes to this policy 

We may update this Privacy Policy occasionally. Updates will be posted on this page with a revised “last updated” date.